Vatican City Is an Independent Country

There are eight accepted criteria used to determine whether an entity is an independent country (also known as a State with a capital s) or not. Let us examine these eight criteria in regard to the Vatican City, a tiny (the smallest in the world) country located entirely within the city of Rome, Italy. The Vatican City is the headquarters of the Roman Catholic Church, with over one billion adherents worldwide. Why the Vatican City Counts as a Country 1. Has space or territory that has internationally recognized boundaries (boundary disputes are OK.) Yes, the Vatican City’s boundaries are undisputed even though the country is located entirely within the city of Rome. 2. Has people who live there on an ongoing basis. Yes, the Vatican City is home to approximately 920 full-time residents who maintain passports from their home country and diplomatic passports from the Vatican. Thus, it is as though the entire country is composed of diplomats. In addition to the over 900 residents, approximately 3000 people work at the Vatican City and commute into the country from the greater Rome metropolitan area. 3. Has economic activity and an organized economy. A country regulates foreign and domestic trade and issues money. Somewhat. The Vatican relies on the sale of postage stamps and tourist mementos, fees for admission to museums, and the sale of publications as governmental revenue. The Vatican City issues its own coins. There is not much foreign trade but there is significant foreign investment by the Catholic Church. 4. Has the power of social engineering, such as education. Sure, although there aren’t a lot of kids there! 5. Has a transportation system for moving goods and people. There are no highways, railroads, or airports. The Vatican City is the smallest country in the world. It only has streets within the city, which is 70% of the size of the Mall in Washington D.C. As a landlocked country surrounded by Rome, the country relies on the Italian infrastructure for access to the Vatican City. 6. Has a government that provides public services and police power. Electricity, telephones, and other utilities are provided by Italy. The internal police power of the Vatican City is the Swiss Guards Corps (Corpo della Guardia Svizzera). External defense of the Vatican City against foreign enemies is the responsibility of Italy. 7. Has sovereignty. No other State should have power over the countrys territory. Indeed, and amazingly enough, the Vatican City does have sovereignty. 8. Has external recognition. A country has been voted into the club by other countries. Yes! It is the Holy See which maintains international relations; the term Holy See refers to the composite of the authority, jurisdiction, and sovereignty vested in the Pope and his advisers to direct the worldwide Roman Catholic Church. Created in 1929 to provide a territorial identity for the Holy See in Rome, the State of the Vatican City is a recognized national territory under international law. The Holy See maintains formal diplomatic relations with 174 nations and 68 of these countries maintain permanent resident diplomatic missions accredited to the Holy See in Rome. Most embassies are outside of the Vatican City and are Rome. The other countries have missions located outside Italy with dual accreditation. The Holy See maintains 106 permanent diplomatic missions to nation-states around the world. The Vatican City/Holy See is not a member of the United Nations. They are an observer. Thus, the Vatican City does meet all eight criteria for independent country status so we should consider it as an independent State.

Marketing Mix The Marketing Strategy - 1335 Words

Marketing Mix is one of the most important concepts for marketing. Marketing mix is also called the 4Ps, which are price, place, product, and promotion. They are the ingredients that combine to capture and promote a brand or product’s unique selling points that differentiate it from its competitors. Neil H. Borden, an advertising professor at Harvard University coined the term marketing mix. The ideas behind Borden’s model were refined over the years until Edmond Jerome McCarthy, a marketing professor and author Jerome McCarthy, a marketing professor and author reduced them to 4 elements called â€Å"The Four Ps.† This classification is currently being used by marketing companies, branding agencies, and web design companies around the world.†¦show more content†¦Place (Distribution): Companies can either handle distribution through a single channel or a combination of strategies such as selling directly to consumers through a company field sales force, operating through independent intermediaries at the local level, or depending on an outside distribution system that provides regional or global coverage (Czinkota and Ronkainen, 1996). (p.113) All companies have to catch the eyes of the consumer because it will be easy to sell the product, if the customers feel attraction to the product they would buy it. So it will be a good distribution or â€Å"place† strategy. According to Cheon et al. (2007) Promotion is â€Å"The general requirements of effective promotion strategies can apply the global communication as well (p. 114) here companies can include any type of advertising to promote the product and customer could know about it. Here they can also include consumer schemes, â€Å"direct marketing†. All the elements of marketing mix are very important and companies cannot work without any of them because if they do they would not be available to create some good strategies for the product and business could failing. But if they handled on the right way they would be success on business. Target Consumer: â€Å"It is important because different consumers may have differentShow MoreRelatedMarketing Mix : A Marketing Strategy1907 Words   |  8 PagesAccording to the Economic Times, a marketing mix ‘refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.’ (http://economictimes.indiatimes.com/definition/marketing-mix).Define and critically evaluate the key areas of marketing mix that should be included as a part of successful marketing strategy: Use a case study to examine each area in detail. Marketing mix is a tool used by companies to strengthen products brand and help to sell the productRead MoreMarketing Strategy For The Marketing Mix1908 Words   |  8 PagesMarketing strategy for period 11 Name Institution Course Date Table of contents Company overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Identification of goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Implication of the marketing mix elements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 Financial projections†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 References†¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Company Overview Allstar Brands medicine group is an organization that has recorded leading sales in over the counterRead MoreMarketing Strategy : The Heart Of Marketing Mix990 Words   |  4 PagesIndividual Assignment (Marketing) Introduction Product strategy lead an integral role in a firm in the area of decision making. According to Kotler (1991), product strategy is the heart of marketing mix. Adopted a suitable product strategy is imperative for a firm as it cause a direct impact on the satisfaction of the customers. The backpack presented focuses on the function for sports consumers’ needs. This report is to figure out the best comprehensive strategy to fulfil consumers’ needs and simultaneouslyRead MoreMarketing Mix Strategy And Analysis1387 Words   |  6 Pagesstores available in all prime location near to all amenities and public can reach their easily. Marketing Mix Strategy Analysis [Introduction] Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the points are given below, which helps to understand the businessRead MoreMaggi Marketing Mix Strategy1618 Words   |  7 Pagesbrand in India in the same product category. This soup was initially test marketed in 1974 in Kerala. The response was not encouraging. Having then realized that the dietary habits of Keralites are not conductive to the idea of drinking soup, test marketing of the brand extended to Goa with the idea that Goan food habits have some similarity with western habits. Fortunately for the company, the test turned out to be positive and Maggi became an accepted brand in India. Maggi has faced lot of hurdlesRead MoreDevelop Marketing Mix Strategy2528 Words   |  11 PagesIntroduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20 Conclusion 21 Read MorePromotional Strategies : Marketing Mix1228 Words   |  5 PagesPromotional Strategies Promotion is one of the marketing mix elements among a system of five in a promotional plan, known as the five P’s. These elements are personal selling, advertising, sales promotion, direct marketing and publicity. Objectives: †¢ To initiate a strong awareness of the launch of the new product, V8 Plus, throughout the target market. †¢ Extend our existing line of V8 products. †¢ Maintain and increase relationships with current and future retailers. †¢ Preserve the interestRead MoreEvaluation of Kia’s Current Marketing Strategy and Marketing Mix2261 Words   |  10 Pagesenjoyable and memorable Marketing strategy Kia’s marketing strategy is designed to answer two questions; firstly, which customers will need to be served? And how value for customers will be created? The first one will be answered through the process of segmentation and targeting and the second one through the process of differentiation and positioning. Kia uses data from surveys such as NCBS (New Car Buyers Survey) and TGI (the world’s leading provider of marketing and media surveys) to gatherRead MoreSwot Analysis : Marketing Mix Strategy1227 Words   |  5 Pagesrate. (Tootelian et al, 2012 ABS, 2011). Marketing Mix Strategy. The marketing mix is the usual ways of controlling, planning marketing equipment’s that an organisation or a company uses to produce a reasonable and desirable reply from its target market (Gronroos, 1994). The marketing mix strategy comprises of whatever influences demand that a company want to do in order to generate production. It is a very crucial instrument that help in marketing planning systems and performance (Cousins, 1991)Read MoreMarketin Strategy and Marketing Mix of Frooti6088 Words   |  25 PagesINDEX 1.CHAPTER  ± I    * Introduction    *Scope of project    *Objective of project    2. CHAPTER  ± II    * Company profile    *Industry profile    *Beverage preparation section    *Sidel section    *Marketing   strategy    *Marketing Mix    3.CHAPTER  ± III    *Research Methodology    4.CHAPTER  ± IV    *Marketing survey   Ã‚   Data Analysis 5. CHAPTER  ± IV *SWOT Analysis    *Recommendations    *Suggestion    6.CONCLUSION    7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]

Operation Performance Essay Sample free essay sample

Introduction. Malcolm Baldridge was the commercialism secretary since 1981 until July 1987 when he died through an accident. He was a good known advocate of high criterions and quality direction as the exclusive key to prosperity and strength of the US states. He made personal parts and involvement in the act of quality direction which finally took after his name. Malcolm Baldrdige Award is normally given by the United States Presidents to all the concerns that happen to use. It is besides given to education organisations that are non net income and health care. In order to quality for the Malcolm Baldrige Award. applier must be outstanding in the countries of strategic planning. cognition direction. leading. human resource. client focal point. procedure direction. market focal point and consequences. Basically. Malcolm Baldridge Award is an enterprise that was adopted by the US states to assist industries every bit good as service organisations in bettering their public presentation so as to go e xtremely competitory in the planetary market. The public presentation aims of Malcolm Baldridge Award are rather outstanding. In leading. the Award is destined to geting and prolonging leaders who are capable of giving an unquestionable counsel to the organisations and industries. The leaders should be able to exhibit good leading accomplishments and employ vision every bit good as values in their leading system. They are mandated to concentrate on the of import actions and public presentations of the organisations that can enable them in carry throughing the aims of the organisations every bit good as bettering their public presentation and run intoing their stipulated vision. The leaders should besides be in a place of turn toing the authorities system every bit good as duties of the organisation to the full populace. This establishes a good customer-relation and bringing of an increasing value to the client hence lending to success pf market topographic points. The overall operational public presentation of aim of Malcolm Baldridge is therefore to hold a leaders who are committed and working to see the betterment of effectivity every bit good as capablenesss of the organisations. The Malcolm Baldridge Award besides enable organisations to set in topographic point their strategic planning accomplishments. In order to accomplish this an organisation must be able to find the strategic challenges and advantages it encounters. This will enable the organisation to set up and follow its scheme every bit good as its strategic aims. The organisation should besides set an attempt to change over the strategic aims to programs that can move upon so as to accomplish long term public presentation be competitory and win in future. This award is besides committed in guaranting that every organisation understands and embracings customer’s voice which is really of import in any concern. It is the clients who sustain the day-to-day running of any commercial organisation through his buying power. Therefore. every organisation should take at sufficiently run intoing the demands of its clients. their demands every bit good as outlooks. The Award seek to guarantee that every organisation builds trueness with the client. It is besides committed to guaranting that every organisation understands and embraces market topographic points voice. It is merely through maintaining in gait with the alterations in the market topographic point. that an organisation will be able to cognize when to alter its ways of making concern. This may include altering its location or application of new engineering so as to stay competitory in the concern environment. Malcolm Baldridge Award besides aims at promoting organisations to use procedure direction tactics in their operations procedure direction address the issues of work systems and procedures. The focal point in procedure direction is an designation every bit good as direction of the cardinal competences. This will enable the organisation in accomplishing affectional and efficient procedure direction of work such as bar orientation. effectual design. linkage to providers. clients. spouses every bit good as confederates. It will besides foreground on cardinal issues like focal point on creative activity of value for the stakeholders. outgrowth preparedness. uninterrupted betterment. operational public presentation and acquisition of the organisation. Linkage to providers and confederates enhance the concern growing and prosperity by associates who have different thoughts. This is ideally concern networking and it is much easier to run with extremely qualified forces in an environment whe re this linkage is encouraged. Malcolm Baldridge Award is one time once more committed to seeing success of organisations through to the full affecting the work force. Focus on the work force will to the full turn to the cardinal patterns of the work force particularly those that are directed to creative activity every bit good as care of a workplace that exhibits a high-performance and those that are directed to engagement of the work force in order to guarantee that the organisation and the work force adapt to the uninterrupted alteration in the market and finally win. All the organisations. through their leaders should be able to affect full engagement and effectual part of all the work force members in order to accomplish success. Work inducements. good wage and contributing working environment should hence be the cardinal component to see in order to hold these members deliver to the best of their abilities. The Award besides encourages and aims at holding each member organisation understand the importance of holding an effectual measurement and analysing public presentation. Each organisation should besides be in a place to pull off its organisational cognition so as to accomplish important betterment and fight. The chief intent for measuring and analyzing is to turn out a usher to the procedure direction of the organisation as it works to accomplish the cardinal consequences and its strategic aims. In add-on. the organisation is able to do fast responses to rapid or external and unexpected alterations. Malcolm Baldridge Award has besides an digesting attempt and mark at acquiring every organisation realize that organized and good run organisational systems are the lone cardinal ingredient to better concern consequences. The public presentation of every organisation is reflected in the legal. ethical. operational. fiscal and workforce indexs of thee organisation. If these indexs work good in harmoniousness. keeping a stable relationship. so the organisation is bound to win and its consequences will be recommendable. Disharmony and instability of these indexs imply hapless public presentation of the organisation and therefore finally hapless concern consequences which are non anticipated.

Extend Profits, Not Product Lines Essay Example For Students

Extend Profits, Not Product Lines Essay Extend Profits, Not Product LinesMarket SegmentationTo compete successfully in todays volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar purchase behavior. Market segmentation is the foundation on which all other marketing actions can be based. It requires a major commitment by management to customer-oriented planning, research, implementation, and control. The overall objective of using a market segmentation strategy is to improve your companys competitive position and better serve the needs of your customers. Some specific objectives may include increased sales, improves market share, and enhanced image. The authors, John A. Quelch and David Kenny do confess the lure of product line extensions. Line extensions come closer to meeting the needs of smaller and smaller market groups. Such products allow for something different. They sanction pricing breadth, aiming higher prices at select markets, with superior quality. They aid in fixing the excess capacity many firms are experiencing today. They offer short-term (short-lived) gain at low cost, catering to the desires of todays managers. They help to assure sufficient shelf space. Product line extensions also help to meet retailers demands, providing packaging that will suit their particular marketing needs. Product OptimizationToday, more than ever, the ability to develop and launch new products successfully and quickly is the key to business success. What makes a new product a success? What can be done to improve the odds of winning at new products in your company?A highly regarded success factor is product superiority. Premium products that deliver real and unique benefits to users are far more successful that me too products. It is impossible to pursue every market opportunity so you must make strategic choices based on customer needs, competitive opportunities, corporate objectives, and your firms financial, technical, and marketing resources. Product PositioningYou may accomplish an effective position by searching out unique marketing advantages, seeking new market segments that competitors are not, or developing new approaches to old problems. Your position must be based on real (e.g., lower cost, superior quality) or intangible (e.g., company reputation) competitive advantage. Product positioning is an important strategy for achieving differential advantage. Positioning reflects the place a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to consumers. Every product has some sort of position-whether intended or not. Positions are based upon consumer perceptions, which may or may not reflect reality. A position is effectively built by communicating a consistent message to consumers about the product and where it fits into the market-through advertising, brand name, and packaging. Positioning is inextricably linked with market segmentation. You cant define a good position until you have divided the market into unique segments and selected your target segments. Brand Equity and Image AssessmentThe most important assets of any business are intangible-including its base of loyal customers, brands, symbols, and slogans-and the brands underlying image, personality, identity, attitudes, familiarity, associations, and name awareness. These assets-along with patents, trademarks, and channel relationships-comprise brand equity, and are a primary source of competitive advantage and future earnings. The brand is a distinguishing name and/or symbol (logo, trademark, or package design) intended to identify the origin of the goods or services-and to differentiate those goods or services from those of competitors. A brand signals to the customer the source of the product-and protects both the customer and producer from competitors who would attempt to provide products that appear to be identical. .u940c113550bcc0bd2d0bd66fe9953a83 , .u940c113550bcc0bd2d0bd66fe9953a83 .postImageUrl , .u940c113550bcc0bd2d0bd66fe9953a83 .centered-text-area { min-height: 80px; position: relative; } .u940c113550bcc0bd2d0bd66fe9953a83 , .u940c113550bcc0bd2d0bd66fe9953a83:hover , .u940c113550bcc0bd2d0bd66fe9953a83:visited , .u940c113550bcc0bd2d0bd66fe9953a83:active { border:0!important; } .u940c113550bcc0bd2d0bd66fe9953a83 .clearfix:after { content: ""; display: table; clear: both; } .u940c113550bcc0bd2d0bd66fe9953a83 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u940c113550bcc0bd2d0bd66fe9953a83:active , .u940c113550bcc0bd2d0bd66fe9953a83:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u940c113550bcc0bd2d0bd66fe9953a83 .centered-text-area { width: 100%; position: relative ; } .u940c113550bcc0bd2d0bd66fe9953a83 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u940c113550bcc0bd2d0bd66fe9953a83 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u940c113550bcc0bd2d0bd66fe9953a83 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u940c113550bcc0bd2d0bd66fe9953a83:hover .ctaButton { background-color: #34495E!important; } .u940c113550bcc0bd2d0bd66fe9953a83 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u940c113550bcc0bd2d0bd66fe9953a83 .u940c113550bcc0bd2d0bd66fe9953a83-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u940c113550bcc0bd2d0bd66fe9953a83:after { content: ""; display: block; clear: both; } READ: A good man is hard to find EssayBy developing strong and consistent images, well-regarded brands generate hidden assets-or brand equity-that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call goodwill. A brand is a promise made to its customers and shareholders. Promises that are kept yield loyal customers and produce steady streams of profits. Brand equity is initially built by laying a foundation of brand awareness-eventually forming positive brand images-and is ultimately maximized by high levels of brand loyalty. Brand image is everything. It is the sum of all tangible and intangible traits-the ideas, beliefs, values, prejudices, interests, features, and history that make it unique. A brand image visually and collectively represents all internal and external characteristics-the name, symbol, packaging, literature, signs, vehicles, and culture. Its anything and everything that influences how a brand or a company is perceived by its target constituents-or even the individual customer. Brand image may be the best, single marketable investment a company can make. Creating or revitalizing a positive brand image is a basic component of every business-and lays a foundation on which companies can build their future. With this in mind, it is critical to the welfare of the business that a line extension idea is efficiently evaluated-success being assured-before takeoff. It is obvious why line extensions can be so tempting and are so popular, but too often the additions to the line do not receive the careful management essential. Product line extensions do serve as a fine decoy, but up they are often not as charming. Many times line extensions confuse customers, yielding weak line logic. They lower brand loyalty by inviting customers to try something different from what they have been using all along, which is the real definition of brand loyalty. Managers may actually harm a potentially profitable idea by thinking short-term risk management instead of long-term capacity. Line extensions fail to increase demand; you are not encouraging more frequent use of the product, instead you are dispersing the consumer over the entire category. When customers are not able to make sense of the product and are unclear about its benefits, it tends not to sell. Retailers do not have shelf space to spare for slow-moving products. Often times extensions are underexpl oited product ideas and they may give a competitor the opportunity to develop his or her own strategy. On top of it all, they tend to carry with them hidden costs including poorly focused application, production complexities, logistics complexities, higher supplier costs, and deviation from research and development of new products. In illustration of how to create a profitable, workable market strategy, the authors use a snack foods company, Snacko. An action agenda is proposed in an attempt to harmonize the conflicting motives. Improve cost accounting; understand and evaluate the absolute and incremental costs associated with production and distribution. Balance support to benefit winners; try to stay away from favoring core brands. Research consumer behavior; you want to learn how the customer perceives and uses each item. Apply a line logic test; make sure that your salespeople are able to state a strategic role for each item in the product line. Coordinate marketing efforts acro ss the line; in an effort to be more clear and convincing, price your brand consistently. Work with channel partners; develop teams within the firm so that you can work efficiently at producing a winning product. Expect product line turnover; anticipate product line deletions-keep it simple or you will incur costs. Manage the deletions; deletions allow for the better management of new items, but be aware of costs associated with taking a product off the line. Ultimately, it comes down to what you know. You need to be aware of how marketing is done effectively and efficiently. Check your motives-are you in this business for quick cash or to satisfy. There is a lot of money to be made out there, but if you are not careful, there is just as much-or more-money to be lost. It is no longer about your share of the shelf space-its about profit. .ua2238f31b6a7d6cd8b71af8168d4946a , .ua2238f31b6a7d6cd8b71af8168d4946a .postImageUrl , .ua2238f31b6a7d6cd8b71af8168d4946a .centered-text-area { min-height: 80px; position: relative; } .ua2238f31b6a7d6cd8b71af8168d4946a , .ua2238f31b6a7d6cd8b71af8168d4946a:hover , .ua2238f31b6a7d6cd8b71af8168d4946a:visited , .ua2238f31b6a7d6cd8b71af8168d4946a:active { border:0!important; } .ua2238f31b6a7d6cd8b71af8168d4946a .clearfix:after { content: ""; display: table; clear: both; } .ua2238f31b6a7d6cd8b71af8168d4946a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua2238f31b6a7d6cd8b71af8168d4946a:active , .ua2238f31b6a7d6cd8b71af8168d4946a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua2238f31b6a7d6cd8b71af8168d4946a .centered-text-area { width: 100%; position: relative ; } .ua2238f31b6a7d6cd8b71af8168d4946a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua2238f31b6a7d6cd8b71af8168d4946a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua2238f31b6a7d6cd8b71af8168d4946a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua2238f31b6a7d6cd8b71af8168d4946a:hover .ctaButton { background-color: #34495E!important; } .ua2238f31b6a7d6cd8b71af8168d4946a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua2238f31b6a7d6cd8b71af8168d4946a .ua2238f31b6a7d6cd8b71af8168d4946a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua2238f31b6a7d6cd8b71af8168d4946a:after { content: ""; display: block; clear: both; } READ: harley davidson inc EssayMarketing Essays

Sustainability of Heritage Tourism in Australia

Introduction Globalization increases the opportunities for heritage tourism across the globe and this comes with increasing economic growth across the globe as a result of its influence on trade and investment and hence a rise in world GDP.Advertising We will write a custom critical writing sample on Sustainability of Heritage Tourism in Australia specifically for you for only $16.05 $11/page Learn More According to Cooper, Dwyer, Edwards, Mistilis, Roman and Scott (2008, p. 1) heritage tourism has many other advantages which like promoting international understanding, diffusion of information technology, environmental awareness among many others. However, its negative impacts on the regions and the local communities by far outweigh its economic and social benefits. The negative impacts include evicting people from their homes which is a violation of fundamental human rights and environmental degradation. More money and human resources is used in support ing heritage tourism projects, including campaigns aimed at diluting the effects of criticisms labeled against it; despite their minimal returns. This implies that resources that could have been used to fund meaningful projects which could contribute to more sustainable environmental and social problems are channeled to ecotourism projects. Besides, ecotourism projects often cause conflicts due to changes in land-use. These projects do not deliver community-level benefits that they promise at the beginning since the money is collected by the county councils or game parks management. Ecotourism projects occasionally fail to live up to sustainability ideals. Issues of environmental conservation are usually overlooked in heritage tourism projects as it is generally assumed to be consumer-oriented. Those evicted from their original homes create extra pressure in the environments they migrate to leading to development of additional infrastructure and social amenities. This implies that t he already limited resources, including the non-renewable resources are used up. Natural land is converted to tourist infrastructure as forests and wildlife habitats are destroyed. Population pressure created by ecotourism also lead to pollution of the environment associated with western lifestyle since most of them do not understand the ecological consequences of their behaviors.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Heritage tourism in Australia According to Moore and Tourism Tasmania (2008, p. 7) Tourism Research Australia considers Australia’s cultural and natural resources to be the major attractions for both domestic and international tourists. Heritage tourists are usually attracted by historical sites, buildings and monuments; aboriginal communities and sites, arts and cultural displays; museums; cultural festivals and events, performing arts and theatr es among others (Heritage Council and Tourism Western Australia 2006). Statistics indicate that cultural and heritage visitors in Australia have increased since 2oo6 (Moore and Tourism Tasmania 2008, p. 7). Tourism Western Australia states that cultural and heritage tourism can help improve the economic vitality of Western Australian communities as well as to improve awareness and conservation and hence broaden the countries tourism base (Moore and Tourism Tasmania 2008, p. 9) Global Factors Impacting on Sustainability of Heritage tourism in Australia There are various global drivers and forces that have been identified by the Australia government as likely to shape heritage tourism in Australia (Cooper et al. 2008, p. 13). Global climatic change has a negative impact on the management and preservation of environmentally sensitive tourist resources and regions. It causes rise in sea level and flooding risks which damage the country’s infrastructure and in particular tourist i nfrastructure and facilities hence disrupting tourist activities. It also affects the mid-summer tourism sports. Generally, global climatic change discourages tourists from visiting Australia due to health risks that it poses hence lowering the revenue collected from cultural and heritage tourism (Cooper et al. 2008, pp. 32-33). Global political trends also affect the sustainability of heritage tourism. Conflicts in the Middle East occasionally lead to increases in fuel prices. This negatively impacts the demand for travel, especially travelling for tourism purposes. Local Factors Impacting on Sustainability of Heritage tourism in Australia Heritage degradation is affected by local factors such as local pollution, poverty, ideologies, tourism, war, religion, among others (Amoà ¹Å da, Lira and Pinheiro 2010, p. v). Although tourists involved in cultural and heritage tourism claim to help educate and create awareness, they do not understand their ecological influences in these areas. Advertising We will write a custom critical writing sample on Sustainability of Heritage Tourism in Australia specifically for you for only $16.05 $11/page Learn More They dump garbage all over the place and this leads to pollution caused by the tourists themselves. It is also affected by the criticisms from those who feel that the resources used in developing cultural and heritage tourism projects could be used in developing another sustainable sector of the economy. The Phase of Human and Ecological Sustainability The sustainability of heritage and cultural tourism is in the strategies proactive phase. According to the Australian Tourist Commission (nd, i) the Australian Heritage Commission, the Cooperative Research Centre for Sustainable Tourism and the Department of Industry, Science and Resources have been involved in finding issues that affect the Australian heritage tourism for many years. There are also heritage managers whose duties are to enab le legislation and to protect and conserve heritage places that they manage (Australian tourism commission nd, p. 7). Sustainability efforts also involve indigenous custodians whose management responsibilities are to oversee places based in customary law. More research is also being done by many other organizations which are also involved promoting heritage tourism activities. One such corporate organization is the International Hotel Environment Initiative which is an educational charity working to help encourage improvements in environmental performance by raising environmental awareness aimed at encouraging good practices in the hotel industry (Commission on Sustainable Development Seventh Session 1999, p. 4) Sustainability Plan for cultural Heritage tourism in Australia The main objective for the sustainability plan for heritage tourism industry in Australia is to involve all stakeholders in the protection and enhancement of the aboriginal culture and heritage. Other objectives include developing and maintaining infrastructure that supports sustainable communities and tourism within the country. The purpose of the plan is to involve the government and other stakeholders, including the corporate organizations to better understand and contribute in protection and conservation of the cultural and heritage assets within the country. It emphasizes on the need for commitment by stakeholders to help preserve cultural heritage and to assist the indigenous people to achieve their cultural heritage aspirations.Advertising Looking for critical writing on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Action Plan All cultural heritage sites and conservation areas will be fenced to ensure that the area is undisturbed. Secondly, all the personnel working in the cultural heritage industry must have completed a heritage management course or an induction on cultural and heritage awareness. Hazard analysis and environmental impact assessment will be carried out on all the existing cultural and heritage projects as well as new projects awaiting implementation so that any activity that poses environmental risk to the region or community to be relocated to the most suitable area. Monitoring of the heritage sites will be done by both the environmental and the indigenous groups’ representatives. Management of heritage sites will be done by heritage experts who fully understand the logistics involved in cultural heritage management and conservation. All heritage activities have to be authorized by the Department of Tourism in collaboration with the Department of Environment who mu st carry out an environmental impact assessment before allowing the activity. Relocation of heritage sites must also follow recommendations from the Department of Indigenous Affairs Standards. Appropriate protection measures on any new heritage project to be located around already existing heritage site’s conservation zone will be taken in order to ensure that the older heritage sites remain undisturbed. Involvement of corporate Organizations The government agencies to be involved in the management and conservation project include the Australian Cultural Heritage Management, the Department of Environment and Conservation, the Department of Indigenous Affairs and the Environmental Protection Authority. It will also involve the Traditional Custodian groups across all the regions in the country (Canning, Draper and Molt 2007, p. 10). Partnerships will also be established with other corporate and international organizations, mainly the International Hotel Environment Initiative, the US government, the UK government and the Cooperative Research Centre for Sustainable Tourism. Project management The management will involve all the stakeholders at different levels. There will be the national coordinating office in Sydney and other regional offices in each region as well as district coordinating offices in each district. All the government agencies and corporate organizations will perform specific duties and responsibilities and will also be involved in collaborative work (Heritage Council and Tourism Western Australia 2006, p. 21). Decisions will be made by all the stakeholders or specific group whenever necessary. Avoiding environment and Social Impacts during the period During the period, there should a continued monitoring of all aboriginal heritage sites and consultations with the indigenous groups of each region in order to achieve sustainable development of the projects and to make them relevant to the indigenous communities. New benchmarks for every cul tural heritage site should be set after phase of the project implementation so as to realize sustainability. Heritage activities involving archaeological activities will involve archeological and ethnographic heritage surveys and also encompass all representative groups, including the Traditional Custodian groups (Government of Western Australia 2003). This will enable the project managers and organizers receive constructive feedback on the heritage activity and review the requirements for the projects. All the heritage sites will be zoned to ensure effective monitoring and protection measures are implemented in each zone. Phases of the Sustainability Plan for the project The first phase planned to take one year will involve carrying an environmental impact assessment and situational analysis of the existing government heritage assets and others which are privately managed or are left carefree. It will involve a baseline analysis on the contributions of heritage tourist activities o n the specific areas and communities. The second phase will take the next two years and will involve sensitizing the general public as well institutions on the need to protect and conserve cultural and heritage materials and sites. This will be done by non-governmental organizations under the coordination of the Department of Indigenous Affairs. However, this is expected o be continuous throughout the ten year period. This period also involves identification of each site’s or heritage material’s unique requirements and developing appropriate protection and conservation approach. It will also involve acquiring land and space for developing the identified projects and needs in each area. The research would be done by the Department of Environment and Conservation in collaboration with the Cooperative Research Centre for Sustainable Tourism. This phase also involve developing strategies and policies for implementing and governing the project operations. The third phase, w hich will also take the next three years will involve implementations of the recommendations from the first and the second phase. It will also involve monitoring of the progress of each heritage site and activity and evaluating the outcome. At the end of the end of the first phase, auditing and evaluation is done on each project and the report is presented to all the stakeholders who then sit down to review the implementation process and the benchmarks for each project. The project is then given another two-year term to monitor the progress and review the bench in accordance with the outcome and make appropriate adjustments. The final two years will be to review the goals and strategies for protection and conservation and to try and implement long term goals. Sectoral Changes After the ten year plan, reviewing of the success of the project would require certain sectoral changes to make the projects in each region be more sustainable and beneficial to the people. It is therefore impo rtant to make decisions and planning which involve the local government. According to Amery, Hiscox-Price, Leong and Thompson (2010, p. 7) inclusion of the council in heritage activities helps in creating favorable tourism condition and effective environmental management. This also helps in enabling the local communities to realize the multiplier effects of the projects within their communities (Canning, Draper and Molt 2007). Summary Heritage tourism has both negative and positive impacts on all sectors of the economy. This document studies the negative impacts of tourism and how best to counter its negative impacts on the ecological environment. It analyzes the possible negative impacts on the heritage industry in Australia and the possible management strategies to help combat the negative impacts of heritage tourism. Conclusion Effective heritage tourism management involves evaluating the impacts of the tourism activity the environment and the area which it occurs. Heritage touri sm management should not be left to Department of Indigenous Affairs and the Department of Tourism alone; it should involve all stakeholders, including communities. Better management and conservation strategy need to be developed and implemented to help protect the ecological environment. Reference List Amery, J., Hiscox-Price, N., Leong, C, Thompson, K., 2010, Beverley Tourism Management, feasibility and sustainability plan: A Destination management strategic plan: 2005 – 2009. Web. Amoà ¹Å da, R, Lira, S., Pinheiro, C., 2010. Heritage 2010: Heritage and sustainable development. Green Lines Institute for Sustainable Development. Web. Australian Tourism Commission. Successful tourism at heritage places: A guide for tourism operators, heritage managers and communities. Web. Canning, S., Draper, N. Molt, D., 2007. Industrial site ‘A’: Retrieval and relocation of heritage sites and bulk earthworks phase. Australian Cultural Heritage Management. Web. Commission o n Sustainable Development Seventh Session., 1999, Tourism and Sustainable development: The global Importance of tourism. World Travel and Tourism Organization and International Hotel and Restaurant Association. New York: Routledge. Cooper, C, Dwyer, L, Edwards, D., Mistilis, N, Roman, C., Scott, N., 2008, Megatrends underpinning tourism to 2010: Analysis of key drivers for change. CRC for Sustainable Tourism Pty Ltd. Queensland: Wiley. Dioko, L. A.N Gujadhur, T., n. d Packaging heritage for tourism: Modeling the effects on the practice and transmission of intangible heritage. Macao: Institute for Tourism Studies. Heritage Council and Tourism Western Australia., 2006. A heritage tourism strategy for Western Australia. Heritage Council of Western Australia. Online. Government of Western Australia., 2003, Hope for the future: The Western Australian State sustainability strategy. Department of the Premier and Cabinet, Perth: WA Government. Moore, G., Tourism Tasmania., 2008, Culture and heritage tourism: Understanding the issues and success factors. Queensland: CRC for Sustainable Tourism Pty Ltd. This critical writing on Sustainability of Heritage Tourism in Australia was written and submitted by user Bo B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Harassed on LinkedIn® Take these steps to prevent and stop it now.

Harassed on LinkedIn ® Take these steps to prevent and stop it now. There’s no question that social media, including LinkedIn ®, can expose you to unwanted attention, whether it be spam messages or actual threats. I’ve received some inappropriate emails myself (thankfully nothing threatening or truly stalker-like). But not everyone is so lucky. I have had many people share with me their fear about posting a photo or profile on LinkedIn ® due to the possibility that they might be followed in an unwelcome way. I am grateful to my colleague Rabbi R. Karpov, Ph.D. for providing tips on how to investigate followers before they become a problem. She credits Robin Schlinger for some of this information as well. Here is some of what she suggests: Check the person’s photo. Right click on any profile image and copy the image location. Next, run that photo through Google Images (https://images.google.com/). You can find it by typing google images into your browser. Click the camera icon and paste in the image URL. Now you can find some things out. Look for red flags: Stock photo. That wholesome-looking woman, it turns out, wasnt really an Apple Computer VP! Stolen photo. The photo is of someone living, such a military-man or Miss World Philippines contestant, or of someone deceased (hey, thats the late President of Zaire!) Check out the rest of the general picture: Run the email address you find under the connections Contact Info through Google. Did it come up as a known email address associated ONLY with a scammer/spammer? Run the connections name through Google. What turned up? Run the name AND the email address through Google. Sometimes that is what turns up information that will make you glad you took this extra 5 minutes. Hopefully this due diligence will prevent some unwanted connections. But sometimes there are bigger issues of LinkedIn ® users abusing their connected status to stalk other users. Due to the upswing in complaints regarding this problem, on February 20, 2014, LinkedIn ® implemented a member blocking feature. Blocking a member allows you to completely remove your profile from that connections view, and theirs from yours. In addition, says LinkedIn ®: You wont be able to message each other on LinkedIn. If youre connected, you wont be connected anymore. Well remove any endorsements and recommendations from that member You wont see each other in your Whos Viewed Your Profile Well stop suggesting you to each other in features such as People You May Know and People also Viewed How to block a LinkedIn ® member To block someone, visit their profile and hover over the down arrow to the right of the message button and click Block or report. You will then get a popup window with options to block this person or report them or both. If you choose to report them, you will need to provide a reason for doing so. Note that you do not need to disconnect from your contact first; blocking them automatically disconnects you. Once you have blocked someone, their name will appear on your block list. You can view the list by visiting your Privacy Settings under Manage who youre blocking. From here you can also unblock members, should you choose to do so. For more information on how the blocking feature works, including how to block from within a group environment, visit LinkedIn ®s Help Center article, Member Blocking Overview. Take additional privacy precautions Of course, ideally we would never want to have to block anyone, so take Rabbi Karpov’s advice to heart! In addition, here are a few more things you can do to protect your privacy: Only accept connections from people you know. LinkedIn ® is a great supporter of this philosophy; however, there is a trade-off between maintaining a small number of reputable connections and broadening your network (and thus increasing your leads) by connecting with people outside of your circle. Change your settings under Privacy Settings so that only those who know your email address or are in your imported contacts list can send you invitations (Go to Privacy Settings, Communications tab, and Select who can send you invitations). Go to Privacy Settings, Profile tab, and click on â€Å"Select who can see your connections† where you will have an option to prevent others from seeing see your network. This will prevent your 1st degree connections from seeing exactly how many connections you have; otherwise they will be able to get past the â€Å"500+† and see both your exact number of connections and who those connections are. None of these alternative actions is a perfect solution and you still may encounter unwanted attention on LinkedIn ®. If you do, it is your prerogative to block the offending member. You may also want to report any harassment to the LinkedIn ® Corporation; and if necessary, please seek legal counsel. Have you experienced harassment on LinkedIn ®? How did you handle it? What precautions will you take in the future? Please share below!

Same-sex marriage Essay Example | Topics and Well Written Essays - 750 words - 1

Same-sex marriage - Essay Example Legalizing gay marriages will lead to polygamy. People will find alternatives to one man/one woman relationships. The definition of marriage so far rests on tradition, trust, legal precedent, and the support of the people. If such marriages are legalized then it will be supported by nothing more than a single judge as in the case of Utah where the court demanded that the state has to actually prove that polygamous relationship is detrimental to the society (James Dobson). Polygamists are trying to prove that polygamy is not harmful to the culture. Dobson cites that ‘ACLU went on to say that the nuclear family â€Å"may not be necessarily the best model.†Ã¢â‚¬â„¢. Once such marriages find a place in justice, then what can stop even two/three or four marriages even amongst heterosexuals? What about the moral values on which make up a society? What do we pass on to the next generation? A tradition of distorted ideas and relations? The children would bear the heaviest brunt of such marriages in a world of decaying families. Homosexuals do not stick to one partner and study has shown that some have even more than one thousand. Children by nature are conservatives and adapt to the surroundings very easily. They hate change even in the relationship with their mother and father. We are all aware of the love and attention that a child needs from both mother and father. Even normal spilled marriages leave a child misbalanced.Religious freedom will certainly get affected.