Vatican City Is an Independent Country

There are eight accepted criteria used to determine whether an entity is an independent country (also known as a State with a capital s) or not. Let us examine these eight criteria in regard to the Vatican City, a tiny (the smallest in the world) country located entirely within the city of Rome, Italy. The Vatican City is the headquarters of the Roman Catholic Church, with over one billion adherents worldwide. Why the Vatican City Counts as a Country 1. Has space or territory that has internationally recognized boundaries (boundary disputes are OK.) Yes, the Vatican City’s boundaries are undisputed even though the country is located entirely within the city of Rome. 2. Has people who live there on an ongoing basis. Yes, the Vatican City is home to approximately 920 full-time residents who maintain passports from their home country and diplomatic passports from the Vatican. Thus, it is as though the entire country is composed of diplomats. In addition to the over 900 residents, approximately 3000 people work at the Vatican City and commute into the country from the greater Rome metropolitan area. 3. Has economic activity and an organized economy. A country regulates foreign and domestic trade and issues money. Somewhat. The Vatican relies on the sale of postage stamps and tourist mementos, fees for admission to museums, and the sale of publications as governmental revenue. The Vatican City issues its own coins. There is not much foreign trade but there is significant foreign investment by the Catholic Church. 4. Has the power of social engineering, such as education. Sure, although there aren’t a lot of kids there! 5. Has a transportation system for moving goods and people. There are no highways, railroads, or airports. The Vatican City is the smallest country in the world. It only has streets within the city, which is 70% of the size of the Mall in Washington D.C. As a landlocked country surrounded by Rome, the country relies on the Italian infrastructure for access to the Vatican City. 6. Has a government that provides public services and police power. Electricity, telephones, and other utilities are provided by Italy. The internal police power of the Vatican City is the Swiss Guards Corps (Corpo della Guardia Svizzera). External defense of the Vatican City against foreign enemies is the responsibility of Italy. 7. Has sovereignty. No other State should have power over the countrys territory. Indeed, and amazingly enough, the Vatican City does have sovereignty. 8. Has external recognition. A country has been voted into the club by other countries. Yes! It is the Holy See which maintains international relations; the term Holy See refers to the composite of the authority, jurisdiction, and sovereignty vested in the Pope and his advisers to direct the worldwide Roman Catholic Church. Created in 1929 to provide a territorial identity for the Holy See in Rome, the State of the Vatican City is a recognized national territory under international law. The Holy See maintains formal diplomatic relations with 174 nations and 68 of these countries maintain permanent resident diplomatic missions accredited to the Holy See in Rome. Most embassies are outside of the Vatican City and are Rome. The other countries have missions located outside Italy with dual accreditation. The Holy See maintains 106 permanent diplomatic missions to nation-states around the world. The Vatican City/Holy See is not a member of the United Nations. They are an observer. Thus, the Vatican City does meet all eight criteria for independent country status so we should consider it as an independent State.

Marketing Mix The Marketing Strategy - 1335 Words

Marketing Mix is one of the most important concepts for marketing. Marketing mix is also called the 4Ps, which are price, place, product, and promotion. They are the ingredients that combine to capture and promote a brand or product’s unique selling points that differentiate it from its competitors. Neil H. Borden, an advertising professor at Harvard University coined the term marketing mix. The ideas behind Borden’s model were refined over the years until Edmond Jerome McCarthy, a marketing professor and author Jerome McCarthy, a marketing professor and author reduced them to 4 elements called â€Å"The Four Ps.† This classification is currently being used by marketing companies, branding agencies, and web design companies around the world.†¦show more content†¦Place (Distribution): Companies can either handle distribution through a single channel or a combination of strategies such as selling directly to consumers through a company field sales force, operating through independent intermediaries at the local level, or depending on an outside distribution system that provides regional or global coverage (Czinkota and Ronkainen, 1996). (p.113) All companies have to catch the eyes of the consumer because it will be easy to sell the product, if the customers feel attraction to the product they would buy it. So it will be a good distribution or â€Å"place† strategy. According to Cheon et al. (2007) Promotion is â€Å"The general requirements of effective promotion strategies can apply the global communication as well (p. 114) here companies can include any type of advertising to promote the product and customer could know about it. Here they can also include consumer schemes, â€Å"direct marketing†. All the elements of marketing mix are very important and companies cannot work without any of them because if they do they would not be available to create some good strategies for the product and business could failing. But if they handled on the right way they would be success on business. Target Consumer: â€Å"It is important because different consumers may have differentShow MoreRelatedMarketing Mix : A Marketing Strategy1907 Words   |  8 PagesAccording to the Economic Times, a marketing mix ‘refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.’ (http://economictimes.indiatimes.com/definition/marketing-mix).Define and critically evaluate the key areas of marketing mix that should be included as a part of successful marketing strategy: Use a case study to examine each area in detail. Marketing mix is a tool used by companies to strengthen products brand and help to sell the productRead MoreMarketing Strategy For The Marketing Mix1908 Words   |  8 PagesMarketing strategy for period 11 Name Institution Course Date Table of contents Company overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Identification of goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Implication of the marketing mix elements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 Financial projections†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 References†¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Company Overview Allstar Brands medicine group is an organization that has recorded leading sales in over the counterRead MoreMarketing Strategy : The Heart Of Marketing Mix990 Words   |  4 PagesIndividual Assignment (Marketing) Introduction Product strategy lead an integral role in a firm in the area of decision making. According to Kotler (1991), product strategy is the heart of marketing mix. Adopted a suitable product strategy is imperative for a firm as it cause a direct impact on the satisfaction of the customers. The backpack presented focuses on the function for sports consumers’ needs. This report is to figure out the best comprehensive strategy to fulfil consumers’ needs and simultaneouslyRead MoreMarketing Mix Strategy And Analysis1387 Words   |  6 Pagesstores available in all prime location near to all amenities and public can reach their easily. Marketing Mix Strategy Analysis [Introduction] Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the points are given below, which helps to understand the businessRead MoreMaggi Marketing Mix Strategy1618 Words   |  7 Pagesbrand in India in the same product category. This soup was initially test marketed in 1974 in Kerala. The response was not encouraging. Having then realized that the dietary habits of Keralites are not conductive to the idea of drinking soup, test marketing of the brand extended to Goa with the idea that Goan food habits have some similarity with western habits. Fortunately for the company, the test turned out to be positive and Maggi became an accepted brand in India. Maggi has faced lot of hurdlesRead MoreDevelop Marketing Mix Strategy2528 Words   |  11 PagesIntroduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20 Conclusion 21 Read MorePromotional Strategies : Marketing Mix1228 Words   |  5 PagesPromotional Strategies Promotion is one of the marketing mix elements among a system of five in a promotional plan, known as the five P’s. These elements are personal selling, advertising, sales promotion, direct marketing and publicity. Objectives: †¢ To initiate a strong awareness of the launch of the new product, V8 Plus, throughout the target market. †¢ Extend our existing line of V8 products. †¢ Maintain and increase relationships with current and future retailers. †¢ Preserve the interestRead MoreEvaluation of Kia’s Current Marketing Strategy and Marketing Mix2261 Words   |  10 Pagesenjoyable and memorable Marketing strategy Kia’s marketing strategy is designed to answer two questions; firstly, which customers will need to be served? And how value for customers will be created? The first one will be answered through the process of segmentation and targeting and the second one through the process of differentiation and positioning. Kia uses data from surveys such as NCBS (New Car Buyers Survey) and TGI (the world’s leading provider of marketing and media surveys) to gatherRead MoreSwot Analysis : Marketing Mix Strategy1227 Words   |  5 Pagesrate. (Tootelian et al, 2012 ABS, 2011). Marketing Mix Strategy. The marketing mix is the usual ways of controlling, planning marketing equipment’s that an organisation or a company uses to produce a reasonable and desirable reply from its target market (Gronroos, 1994). The marketing mix strategy comprises of whatever influences demand that a company want to do in order to generate production. It is a very crucial instrument that help in marketing planning systems and performance (Cousins, 1991)Read MoreMarketin Strategy and Marketing Mix of Frooti6088 Words   |  25 PagesINDEX 1.CHAPTER  ± I    * Introduction    *Scope of project    *Objective of project    2. CHAPTER  ± II    * Company profile    *Industry profile    *Beverage preparation section    *Sidel section    *Marketing   strategy    *Marketing Mix    3.CHAPTER  ± III    *Research Methodology    4.CHAPTER  ± IV    *Marketing survey   Ã‚   Data Analysis 5. CHAPTER  ± IV *SWOT Analysis    *Recommendations    *Suggestion    6.CONCLUSION    7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]

Operation Performance Essay Sample free essay sample

Introduction. Malcolm Baldridge was the commercialism secretary since 1981 until July 1987 when he died through an accident. He was a good known advocate of high criterions and quality direction as the exclusive key to prosperity and strength of the US states. He made personal parts and involvement in the act of quality direction which finally took after his name. Malcolm Baldrdige Award is normally given by the United States Presidents to all the concerns that happen to use. It is besides given to education organisations that are non net income and health care. In order to quality for the Malcolm Baldrige Award. applier must be outstanding in the countries of strategic planning. cognition direction. leading. human resource. client focal point. procedure direction. market focal point and consequences. Basically. Malcolm Baldridge Award is an enterprise that was adopted by the US states to assist industries every bit good as service organisations in bettering their public presentation so as to go e xtremely competitory in the planetary market. The public presentation aims of Malcolm Baldridge Award are rather outstanding. In leading. the Award is destined to geting and prolonging leaders who are capable of giving an unquestionable counsel to the organisations and industries. The leaders should be able to exhibit good leading accomplishments and employ vision every bit good as values in their leading system. They are mandated to concentrate on the of import actions and public presentations of the organisations that can enable them in carry throughing the aims of the organisations every bit good as bettering their public presentation and run intoing their stipulated vision. The leaders should besides be in a place of turn toing the authorities system every bit good as duties of the organisation to the full populace. This establishes a good customer-relation and bringing of an increasing value to the client hence lending to success pf market topographic points. The overall operational public presentation of aim of Malcolm Baldridge is therefore to hold a leaders who are committed and working to see the betterment of effectivity every bit good as capablenesss of the organisations. The Malcolm Baldridge Award besides enable organisations to set in topographic point their strategic planning accomplishments. In order to accomplish this an organisation must be able to find the strategic challenges and advantages it encounters. This will enable the organisation to set up and follow its scheme every bit good as its strategic aims. The organisation should besides set an attempt to change over the strategic aims to programs that can move upon so as to accomplish long term public presentation be competitory and win in future. This award is besides committed in guaranting that every organisation understands and embracings customer’s voice which is really of import in any concern. It is the clients who sustain the day-to-day running of any commercial organisation through his buying power. Therefore. every organisation should take at sufficiently run intoing the demands of its clients. their demands every bit good as outlooks. The Award seek to guarantee that every organisation builds trueness with the client. It is besides committed to guaranting that every organisation understands and embraces market topographic points voice. It is merely through maintaining in gait with the alterations in the market topographic point. that an organisation will be able to cognize when to alter its ways of making concern. This may include altering its location or application of new engineering so as to stay competitory in the concern environment. Malcolm Baldridge Award besides aims at promoting organisations to use procedure direction tactics in their operations procedure direction address the issues of work systems and procedures. The focal point in procedure direction is an designation every bit good as direction of the cardinal competences. This will enable the organisation in accomplishing affectional and efficient procedure direction of work such as bar orientation. effectual design. linkage to providers. clients. spouses every bit good as confederates. It will besides foreground on cardinal issues like focal point on creative activity of value for the stakeholders. outgrowth preparedness. uninterrupted betterment. operational public presentation and acquisition of the organisation. Linkage to providers and confederates enhance the concern growing and prosperity by associates who have different thoughts. This is ideally concern networking and it is much easier to run with extremely qualified forces in an environment whe re this linkage is encouraged. Malcolm Baldridge Award is one time once more committed to seeing success of organisations through to the full affecting the work force. Focus on the work force will to the full turn to the cardinal patterns of the work force particularly those that are directed to creative activity every bit good as care of a workplace that exhibits a high-performance and those that are directed to engagement of the work force in order to guarantee that the organisation and the work force adapt to the uninterrupted alteration in the market and finally win. All the organisations. through their leaders should be able to affect full engagement and effectual part of all the work force members in order to accomplish success. Work inducements. good wage and contributing working environment should hence be the cardinal component to see in order to hold these members deliver to the best of their abilities. The Award besides encourages and aims at holding each member organisation understand the importance of holding an effectual measurement and analysing public presentation. Each organisation should besides be in a place to pull off its organisational cognition so as to accomplish important betterment and fight. The chief intent for measuring and analyzing is to turn out a usher to the procedure direction of the organisation as it works to accomplish the cardinal consequences and its strategic aims. In add-on. the organisation is able to do fast responses to rapid or external and unexpected alterations. Malcolm Baldridge Award has besides an digesting attempt and mark at acquiring every organisation realize that organized and good run organisational systems are the lone cardinal ingredient to better concern consequences. The public presentation of every organisation is reflected in the legal. ethical. operational. fiscal and workforce indexs of thee organisation. If these indexs work good in harmoniousness. keeping a stable relationship. so the organisation is bound to win and its consequences will be recommendable. Disharmony and instability of these indexs imply hapless public presentation of the organisation and therefore finally hapless concern consequences which are non anticipated.

Extend Profits, Not Product Lines Essay Example For Students

Extend Profits, Not Product Lines Essay Extend Profits, Not Product LinesMarket SegmentationTo compete successfully in todays volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar purchase behavior. Market segmentation is the foundation on which all other marketing actions can be based. It requires a major commitment by management to customer-oriented planning, research, implementation, and control. The overall objective of using a market segmentation strategy is to improve your companys competitive position and better serve the needs of your customers. Some specific objectives may include increased sales, improves market share, and enhanced image. The authors, John A. Quelch and David Kenny do confess the lure of product line extensions. Line extensions come closer to meeting the needs of smaller and smaller market groups. Such products allow for something different. They sanction pricing breadth, aiming higher prices at select markets, with superior quality. They aid in fixing the excess capacity many firms are experiencing today. They offer short-term (short-lived) gain at low cost, catering to the desires of todays managers. They help to assure sufficient shelf space. Product line extensions also help to meet retailers demands, providing packaging that will suit their particular marketing needs. Product OptimizationToday, more than ever, the ability to develop and launch new products successfully and quickly is the key to business success. What makes a new product a success? What can be done to improve the odds of winning at new products in your company?A highly regarded success factor is product superiority. Premium products that deliver real and unique benefits to users are far more successful that me too products. It is impossible to pursue every market opportunity so you must make strategic choices based on customer needs, competitive opportunities, corporate objectives, and your firms financial, technical, and marketing resources. Product PositioningYou may accomplish an effective position by searching out unique marketing advantages, seeking new market segments that competitors are not, or developing new approaches to old problems. Your position must be based on real (e.g., lower cost, superior quality) or intangible (e.g., company reputation) competitive advantage. Product positioning is an important strategy for achieving differential advantage. Positioning reflects the place a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to consumers. Every product has some sort of position-whether intended or not. Positions are based upon consumer perceptions, which may or may not reflect reality. A position is effectively built by communicating a consistent message to consumers about the product and where it fits into the market-through advertising, brand name, and packaging. Positioning is inextricably linked with market segmentation. You cant define a good position until you have divided the market into unique segments and selected your target segments. Brand Equity and Image AssessmentThe most important assets of any business are intangible-including its base of loyal customers, brands, symbols, and slogans-and the brands underlying image, personality, identity, attitudes, familiarity, associations, and name awareness. These assets-along with patents, trademarks, and channel relationships-comprise brand equity, and are a primary source of competitive advantage and future earnings. The brand is a distinguishing name and/or symbol (logo, trademark, or package design) intended to identify the origin of the goods or services-and to differentiate those goods or services from those of competitors. A brand signals to the customer the source of the product-and protects both the customer and producer from competitors who would attempt to provide products that appear to be identical. .u940c113550bcc0bd2d0bd66fe9953a83 , .u940c113550bcc0bd2d0bd66fe9953a83 .postImageUrl , .u940c113550bcc0bd2d0bd66fe9953a83 .centered-text-area { min-height: 80px; position: relative; } .u940c113550bcc0bd2d0bd66fe9953a83 , .u940c113550bcc0bd2d0bd66fe9953a83:hover , .u940c113550bcc0bd2d0bd66fe9953a83:visited , .u940c113550bcc0bd2d0bd66fe9953a83:active { border:0!important; } .u940c113550bcc0bd2d0bd66fe9953a83 .clearfix:after { content: ""; display: table; clear: both; } .u940c113550bcc0bd2d0bd66fe9953a83 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u940c113550bcc0bd2d0bd66fe9953a83:active , .u940c113550bcc0bd2d0bd66fe9953a83:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u940c113550bcc0bd2d0bd66fe9953a83 .centered-text-area { width: 100%; position: relative ; } .u940c113550bcc0bd2d0bd66fe9953a83 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u940c113550bcc0bd2d0bd66fe9953a83 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u940c113550bcc0bd2d0bd66fe9953a83 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u940c113550bcc0bd2d0bd66fe9953a83:hover .ctaButton { background-color: #34495E!important; } .u940c113550bcc0bd2d0bd66fe9953a83 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u940c113550bcc0bd2d0bd66fe9953a83 .u940c113550bcc0bd2d0bd66fe9953a83-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u940c113550bcc0bd2d0bd66fe9953a83:after { content: ""; display: block; clear: both; } READ: A good man is hard to find EssayBy developing strong and consistent images, well-regarded brands generate hidden assets-or brand equity-that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call goodwill. A brand is a promise made to its customers and shareholders. Promises that are kept yield loyal customers and produce steady streams of profits. Brand equity is initially built by laying a foundation of brand awareness-eventually forming positive brand images-and is ultimately maximized by high levels of brand loyalty. Brand image is everything. It is the sum of all tangible and intangible traits-the ideas, beliefs, values, prejudices, interests, features, and history that make it unique. A brand image visually and collectively represents all internal and external characteristics-the name, symbol, packaging, literature, signs, vehicles, and culture. Its anything and everything that influences how a brand or a company is perceived by its target constituents-or even the individual customer. Brand image may be the best, single marketable investment a company can make. Creating or revitalizing a positive brand image is a basic component of every business-and lays a foundation on which companies can build their future. With this in mind, it is critical to the welfare of the business that a line extension idea is efficiently evaluated-success being assured-before takeoff. It is obvious why line extensions can be so tempting and are so popular, but too often the additions to the line do not receive the careful management essential. Product line extensions do serve as a fine decoy, but up they are often not as charming. Many times line extensions confuse customers, yielding weak line logic. They lower brand loyalty by inviting customers to try something different from what they have been using all along, which is the real definition of brand loyalty. Managers may actually harm a potentially profitable idea by thinking short-term risk management instead of long-term capacity. Line extensions fail to increase demand; you are not encouraging more frequent use of the product, instead you are dispersing the consumer over the entire category. When customers are not able to make sense of the product and are unclear about its benefits, it tends not to sell. Retailers do not have shelf space to spare for slow-moving products. Often times extensions are underexpl oited product ideas and they may give a competitor the opportunity to develop his or her own strategy. On top of it all, they tend to carry with them hidden costs including poorly focused application, production complexities, logistics complexities, higher supplier costs, and deviation from research and development of new products. In illustration of how to create a profitable, workable market strategy, the authors use a snack foods company, Snacko. An action agenda is proposed in an attempt to harmonize the conflicting motives. Improve cost accounting; understand and evaluate the absolute and incremental costs associated with production and distribution. Balance support to benefit winners; try to stay away from favoring core brands. Research consumer behavior; you want to learn how the customer perceives and uses each item. Apply a line logic test; make sure that your salespeople are able to state a strategic role for each item in the product line. Coordinate marketing efforts acro ss the line; in an effort to be more clear and convincing, price your brand consistently. Work with channel partners; develop teams within the firm so that you can work efficiently at producing a winning product. Expect product line turnover; anticipate product line deletions-keep it simple or you will incur costs. Manage the deletions; deletions allow for the better management of new items, but be aware of costs associated with taking a product off the line. Ultimately, it comes down to what you know. You need to be aware of how marketing is done effectively and efficiently. Check your motives-are you in this business for quick cash or to satisfy. There is a lot of money to be made out there, but if you are not careful, there is just as much-or more-money to be lost. It is no longer about your share of the shelf space-its about profit. .ua2238f31b6a7d6cd8b71af8168d4946a , .ua2238f31b6a7d6cd8b71af8168d4946a .postImageUrl , .ua2238f31b6a7d6cd8b71af8168d4946a .centered-text-area { min-height: 80px; position: relative; } .ua2238f31b6a7d6cd8b71af8168d4946a , .ua2238f31b6a7d6cd8b71af8168d4946a:hover , .ua2238f31b6a7d6cd8b71af8168d4946a:visited , .ua2238f31b6a7d6cd8b71af8168d4946a:active { border:0!important; } .ua2238f31b6a7d6cd8b71af8168d4946a .clearfix:after { content: ""; display: table; clear: both; } .ua2238f31b6a7d6cd8b71af8168d4946a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua2238f31b6a7d6cd8b71af8168d4946a:active , .ua2238f31b6a7d6cd8b71af8168d4946a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua2238f31b6a7d6cd8b71af8168d4946a .centered-text-area { width: 100%; position: relative ; } .ua2238f31b6a7d6cd8b71af8168d4946a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua2238f31b6a7d6cd8b71af8168d4946a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua2238f31b6a7d6cd8b71af8168d4946a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua2238f31b6a7d6cd8b71af8168d4946a:hover .ctaButton { background-color: #34495E!important; } .ua2238f31b6a7d6cd8b71af8168d4946a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua2238f31b6a7d6cd8b71af8168d4946a .ua2238f31b6a7d6cd8b71af8168d4946a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua2238f31b6a7d6cd8b71af8168d4946a:after { content: ""; display: block; clear: both; } READ: harley davidson inc EssayMarketing Essays